Going off at a slight tangent, it is interesting to see how the Movado Ermeto seems to exert a pull over people, with many buyers initially only intending to acquire a single representative sample and then going on to accumulate many of the different variants. This rather ambitious objective didn’t come to fruition, but certainly, the Movado Ermeto is one of the all time greats that must be represented in any serious collection.
LADIES MOVADO WATCH PORTABLE
Movado promoted the Ermeto as a new genre of portable timepiece that would usurp the wristwatch. Almost uniquely, Movado advertised the Ermeto as being a unisex watch, showing male golfers and sportsmen alongside elegant ladies dressed in the art deco fashions of the day. Introduced in 1927 with a flourish of publicity, the Movado Ermeto was a small clock that was carried on the person, with an ingenious case that when opened, served to automatically wind the movement. One of the most charming vintage Movado products isn’t actually a wristwatch at all. The working relationship between Cartier and Movado proved so effective for both parties that it continued even until the 1950s, and over the years, we have bought and sold several Kingmatic models with their original dials carrying the Cartier signature. It was this innovative streak, combined with top notch build and finish quality, that undoubtedly led to Movado movements being used, along with those by Jaeger LeCoultre, by the famous Parisian jewellery house Cartier. The firm was at the vanguard, constantly breaking new ground and supplying new and ever quirkier products to a wealthy clientele in search of something they hadn’t seen before. In the 1920s, Movado registered a huge number of patents in relation to its wristwatch movements. Demand for vintage watches by these latter two brands has largely developed in the last fifteen years whereas even back in the early 1980s when the antique wristwatch scene was still very much in its embryonic stages, Movado was already established in the minds of pioneer collectors as being of comparable importance to Rolex and Omega. By this, we mean that its golden age occurred between World War I and the very early 1960s, rather than it being revered, like Breitling and Heuer, predominantly for models introduced significantly after World War II. Movado is a true vintage watch brand in the traditional sense, rather than falling into the modern classics category. Helzberg Diamonds Credit Card Accounts are issued by Comenity Bank.Despite its remarkable history, largely because the current incarnation of the house is very low key and the fact that the Movado name is, unlike Rolex, Omega, Jaeger LeCoultre and the rest, not recognised by the general public in the street, its vintage output can be purchased for very modest sums of money.
Existing Cardholders: see your credit card agreement for Account terms. As of May 1, 2020, terms provided for New Accounts: Minimum interest charge of $2 per Credit Plan in any billing period in which interest is due. Your minimum payment may be higher than if you did not select promotional financing. Some balances may be paid off before the promotional period ends.
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